Run your own Meta Ads is the step-by-step mini course for solo business owners who are ready to run their own Facebook and Instagram ads with confidence – without the agency price tag.
Stop boosting and learn to
start running ads that actually work.
£69
One-time payment · Lifetime access · Start today
Does this sound familiar?
You’ve boosted posts. You’ve watched the budget go. And you’re not really sure if any of it worked.
You know Meta Ads could be brilliant for your business. You’ve seen competitors running them. You’ve even tried boosting a post or two yourself. But the moment you open Ads Manager properly, it feels overwhelming- and every tutorial seems to assume you already know what you’re doing.
Hiring someone to run them for you costs £1,000-£1,500 a month minimum. That’s not where you’re at right now. And doing nothing means leaving real growth on the table.
This mini course is the answer. Eight focused modules that teach you exactly what I teach my clients- so you can run your own ads, confidently, for a fraction of that cost
Boosting posts vs running proper ads
BOOSTING A POST✕ Meta decides who sees it
✕ Very basic targeting options
✕ Can’t set a proper goal
✕ Paying for convenience, not results
✕ No real data to improve from
✕ Very basic targeting options
✕ Can’t set a proper goal
✕ Paying for convenience, not results
✕ No real data to improve from
RUNNING PROPER ADS✓ You choose exactly who sees it
✓ Set your goal: leads, traffic, sales
✓ Target by interest, behaviour, location
✓ Read your results and improve
✓ Ads help businesses, not just posts
✓ Set your goal: leads, traffic, sales
✓ Target by interest, behaviour, location
✓ Read your results and improve
✓ Ads help businesses, not just posts
This course teaches you how to run the real thing- step by step, inside Ads Manager, with everything explained in plain English.
What’s inside
8 modules covering everything from setup to results
Module 1
What are Meta Ads anyway?
What are Meta Ads anyway?
How Facebook and Instagram ads actually work, why you see the ads you see, and what that means for you as an advertiser.
Module 2
Ads vs boosts
Ads vs boosts
Why boosting isn’t the same as advertising, when a boost is fine, and why proper ads give you control and results that boosts can’t.
Module 3
Before you spend a penny
Before you spend a penny
The three things you need in place before you run any ad: a mobile-optimised website, the Meta Pixel, and a system to follow up and retarget.
Module 4
Campaign structure & choosing your goal
Campaign structure & choosing your goal
Setting up your Ad Account, understanding campaign objectives (Awareness, Traffic, Leads, Sales), and why picking the wrong goal wastes your budget on the wrong people.
Module 5
Audience building
Audience building
Interest-based, custom, and lookalike audiences explained. Who to target, how to build them, and why you should build your audiences before you build your campaign.
Module 6
Budget & expectation
Budget & expectation
What a realistic budget looks like, what £5 vs £15 a day actually gets you, and how to think about ROI relative to what you’re selling.
Module 7
KPIs — reading your results
KPIs — reading your results
The metrics that matter: reach, CPM, CTR, frequency, ROAS. What good looks like, what to tweak, and how to diagnose whether it’s the creative or the landing page that needs work.
Module 8
Testing & what to do next
Testing & what to do next
How to test properly (one variable at a time), when to sit on your hands, and how to keep improving your ads over time — including your first campaign action plan.
🎬 As well as the slides, you get access to screen-recorded walkthrough videos showing exactly how to set up your audiences and your campaign inside Ads Manager — so you can follow along and do it yourself in real time.
“The value of this course to me in the last year was thousands — the ROI is through the roof.”
— Previous student, small business owner
Is this right for you?
This is for you if…
✓You’re a solo business owner doing your own marketing
✓You’ve boosted posts before but aren’t sure what you’re actually doing
✓You want to run proper Meta Ads but the platform feels overwhelming
✓You can’t afford an agency right now but you need results
✓You want someone to show you exactly how — not just talk theory
Questions
Do I need any experience with ads?
None at all. Module 1 starts right at the beginning — what Meta Ads are and how they work. If you’ve only ever boosted a post, you’re in exactly the right place.
How long will it take to go through?
It’s self-paced, so you go at your own speed. Most people work through it over a few evenings or a weekend, then come back to the setup videos as they build their first campaign.
How much will I need to spend on ads?
You’ll learn how to think about budget in Module 6. The honest answer: £1 a day won’t get results, £5 a day might get a few, £15-20 a day will get them more quickly. You don’t need thousands — but you do need to be realistic about what you’re selling and what you’re spending.
Will this work for my type of business?
If your customers are on Facebook or Instagram (and they almost certainly are), yes. The course is built around the most common goals for small businesses: leads, traffic, and sales.
Why £69 and not more?
Because the whole point is that you can’t afford to outsource right now — so this needs to be an easy yes. This is the introductory price and will be increasing soon, so if you want to lock it in, now is the time.
Ready to stop guessing and start running ads that actually work?
Join Run your own Meta Ads for just £69 — lifetime access, self-paced, start any time.
Introductory price — will be increasing soon
£69
One-time payment · Instant access · Lifetime use
